IDC's 2007 U.S. Consumer TV Survey, Part 2: Future TV Preferences and Purchase Trends

This IDC study reveals U.S. consumer respondents' feedback on questions regarding their current television usage and preferences. It is the second of two 2007 United States?based consumer TV survey reports; while the first detailed respondent demographics, current TV ownership, and purchase channel preferences, this study provides insights into future consumer TV purchase trends. We also provide a variety of cross-tab analyses such as whether a particular income group will favor a certain TV type and where consumers are expected to shop for their TV.

"U.S. consumer interest in flat-panel televisions has exploded in the past year, leaving bulkier TV technologies such as rear projection and CRT in the dust. Our 2007 findings show that interest in LCD technology is particularly robust and is positioned to gain strength in the near future. Legacy brands Sony, Samsung, and Panasonic still dominate consumer TV preferences, but upstart Vizio has come on strong relative to the likes of Hitachi and Mitsubishi." ? Eric Haruki, research director for IDC's TV Markets and Technologies program