IDC's Worldwide Sales, Marketing, and Market Intelligence Taxonomy, 2013: Guidelines for Cost Control and Resource Allocation

IDC
June 27, 2013
47 Pages - SKU: IDC5070201
Countries covered: Global

This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for sales, marketing, and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decision-making processes based on standardized resource allocations.

"Using the IDC sales and marketing taxonomy, coupled with benchmarking against IDC's industry-leading Sales and Marketing Technology Benchmarks database, will enable executives to advance their investment management capabilities," says Rich Vancil, vice president of IDC's Executive Advisory Group. "Executives should use this taxonomy guide as a tool to optimize return on their activities and expenses across the sales and marketing functions."




More Marketing reports by IDC

Why the Buyer Center in Communication Service Providers is Becoming More Complex, and How to Successfully Sell Into This New Environment by IDC
Why the Buyer Center in Communication Service Providers is Becoming More Complex, and How to Successfully Sell Into This New EnvironmentThe discipline of selling equipment, ...
Gamifying the Enterprise by IDC
Gamifying the EnterpriseThis IDC study presents practical steps for enterprises seeking to introduce elements of gamification into their businesses. Gamification is a strategy rapidly gaining ...
Buyer Conversations: The CMO and CIO Partnership — Thriving Instead of Just Surviving in the Digital Marketplace by IDC
Buyer Conversations: The CMO and CIO Partnership — Thriving Instead of Just Surviving in the Digital MarketplaceThis IDC Insight discusses why CMOs and CIOs need ...
Best Practices - CUBC's Marketing Transformation — Getting Analytics-Led Marketing Right by IDC
Best Practices: CUBC's Marketing Transformation — Getting Analytics-Led Marketing RightThis IDC Best Practices study makes a reference to Taiwan's Cathay United Bank Corporation Limited's (CUBC) ...
See all reports like this >>

More Global Marketing reports

Retail Analytics Market by Business Function (Marketing and Customer, Merchandizing and In-store, Supply Chain, Strategy and Planning), & by Solutions (Analytical Tools, Mobile Applications, Reporting Tools) – Worldwide Forecasts and Analysis (2014 – 2019 by MarketsandMarkets
Retail Analytics Market by Business Function (Marketing and Customer, Merchandizing and In-store, Supply Chain, Strategy and Planning), & by Solutions (Analytical Tools, Mobile Applications, Reporting ...
Marketing Agencies, Global by Plimsoll Publishing Ltd.
Marketing Agencies Global Analysis displays a summary of the Marketing Agencies Global market and presents a comprehensive individual analysis on the top 100 companies, ...
Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019) by MarketsandMarkets
Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019) ...
Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) - Worldwide Forecasts & Analysis (2014 – 2019) by MarketsandMarkets
Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & ...
See all reports like this >>

 

SELECT A LICENSE

    Online Download  USD 3,500  
 
US: 800.298.5699
Int'l: +1.240.747.3093
 

Share this report


    Other tasks

     
     
    Join Alert Me now!
    Receive bi-weekly email alerts on new market research

    Sign up today!