This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for sales, marketing, and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decision-making processes based on standardized resource allocations.
"Using the IDC sales and marketing taxonomy, coupled with benchmarking against IDC's industry-leading Sales and Marketing Technology Benchmarks database, will enable executives to advance their investment management capabilities," says Rich Vancil, vice president of IDC's Executive Advisory Group. "Executives should use this taxonomy guide as a tool to optimize return on their activities and expenses across the sales and marketing functions."
IDC's Worldwide Sales, Marketing, and Market Intelligence Taxonomy, 2013: G...
June 27, 2013
Or leave us a message and we'll call you back!
Receive bi-weekly email alerts for new market research.