IDC Midyear 2008 Consumer TV Survey, Part 1: Demographics and Current TV PreferencesIDCAugust 19, 2008 37 Pages - SKU: IDC1892756 |
| Countries covered: United States This IDC survey, the first of two TV survey reports, offers insights into current U.S. TV ownership. Data is split by a number of respondent demographics (age, household income level, and gender). We also provide a variety of cross tab analyses: one example: whether a particular income group favored a certain TV type. "U.S. consumer interest in flat panel televisions has exploded in the past year, leaving bulkier TV technologies such as rear projection and CRT in the dust. Our midyear Y2008 findings show that interest in LCD technology is particularly robust and is positioned to gain strength in the near future. Legacy brands Sony, Samsung, and Panasonic still dominate consumer TV preferences, but upstart Vizio has come on strong relative to the likes of Hitachi and Mitsubishi," states Eric Haruki, research director, IDC TV markets & technologies. |
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