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This IDC study presents a cut of the results from IDC's 2009 Home Networking Survey, focusing on the results related to femtocells. The online survey was completed in July 2009. "As with all new consumer technologies, particularly those without existing analogous devices that are being replaced, femtocells will require careful marketing to educate consumers. The benefits of femtocells are self-evident from a cost and technological perspective, but not necessarily from a consumer usability perspective. Femtocell vendors need to develop a solution that appeals to high-end users most interested in and willing to pay for femtocells while shaping a message that educates the broader market of its benefits," said Jonathan Gaw, research manager in IDC's Connected Home program. |
