IDC's Holiday 2008 Consumer TV Survey, Part 2: Future TV Preferences

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Future TV Purchase Rates
Figure: Likelihood of New TV Purchase
Figure: Reason for New TV Purchase, 2006-2008
Figure: Motivation for Replacing Primary TV, 2007 and 2008
Future TV Type
Figure: Future TV Technology Type Preference, 2007 and 2008
Figure: Future TV Purchase by Preference, 2006-2008
Table: Future TV Preference by Age (% of Respondents)
Table: Future TV Preference by Household Income (% of Respondents)
Table: TV Type (Regardless of Price) Preference by Gender (% of Respondents)
Future TV Size
Figure: Future Primary TV Preference by Size, 2006-2008
Table: Comparison of Current Primary TV and Future TV by Size (% of Respondents)
Figure: Future Primary TV Size by Gender
Future Primary TV Purchase Cost
Figure: Future Primary TV Price Expectations, 2007 and 2008
Table: Comparison of Current TV and Future TV by Price (% of Respondents)
Future TV Features/Performance Factors
Figure: Primary TV Features Rated Very Important, 2007 and 2008
Figure: Primary TV Performance Factor Rated Very Important, 2007 and 2008
Figure: Future TV Feature Combination Preference by Size and Resolution, 2007 and 2008
Figure: Future TV Feature Combination Preference by Size and Brand, 2007 and 2008
Future TV Brand Preferences
Figure: Future TV by Brand Preference, 2007 and 2008
Table: Future TV Brand Preference by Gender (% of Respondents)
Table: Future TV Brand Preferences by Household Income (% of Respondents)
Future TV Reseller
Figure: Future TV Reseller Preference, 2006-2008
Table: Comparison of Current and Future TV Reseller Preference (% of Respondents)
Future Secondary TV Dynamics
Figure: Future Secondary TV Type Preference, EOY 2008
Figure: Future Secondary TV Size Preference, EOY 2008
Figure: Future Secondary TV Price Expectations, EOY 2008
Respondent Feedback
Figure: Primary Consumer Feedback Topics, 2006-2008
Future Outlook
Essential Guidance
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Synopsis