IDC's 2008 Consumer Monitor Survey: The Three Bs - Bundling, Branding, and BuyingIDCJanuary 6, 2009 12 Pages - SKU: IDC2087113 |
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This IDC study provides results and details of IDC's 2008 Consumer Monitor Survey and focuses on the issue of consumer monitor bundling, branding, and buying. "Retail is proving to be an increasingly important channel for consumer monitor buyers, who also professed this year to a greater interest in buying displays as part of a bundle," says Tom Mainelli, senior research analyst, IDC PC Monitors. "PC vendors looking to survive the coming downturn must be ever vigilant to the wants and needs of an increasingly savvy consumer buying public." |
