IDC's 2013 Consumer Devices Survey, Part 1: U.S. Results
This IDC study is the result of the 2013 Consumer Devices Survey. Fielded online in April 2013, the survey asked participants asked about their current PC, tablet, and smartphone ownership and usages as well as future purchase plans for each device category. We conducted the survey in five countries - the United States, the United Kingdom, Brazil, India, and China - receiving a total of 4,014 respondents. The U.S. installed base of consumer electronics is experiencing a sizable churn. Historically dominant devices, such as PCs, are struggling to achieve even moderate growth while smartphones and tablets continue reaping impressive gains in ownership. Gains in ownership coupled with strong usage of these devices have shifted how the average U.S. consumer computes. As smartphones and tablets become more powerful, their usages will likely increase at the expense of PCs. In turn, preference for these devices will likely gain over preference for PCs.
"The computing experience is rapidly and drastically changing," says Linn Huang, IDC's senior research analyst. "The days of dedicated devices with discrete usages appears to be giving way to the era of connected computing across multiple devices. PCs will push against the boundaries of a crowded installed base while smartphones and tablets continue to gain in ownership, usage, and preference."