Home Office 2009 Profile Update: Economy's Impact on Home Business Formation and Technology Adoption

IDC
November 2, 2009
15 Pages - SKU: IDC2496172
License type:

This IDC study examines the attitudes of home-based businesses toward the current state of the economy as well as home office acquisition and ownership of products and technologies including mobile phones and smartphones; desktop, notebook, and netbook PCs; printers and MFPs; and LANs and Internet access.

"Home office households in general and home-based businesses in particular continue to represent an important opportunity for IT vendors," says Justin Jaffe, senior research analyst in IDC's Home Office Market program. "Despite real concerns about the economy, these households continue to spend more on advanced technology than households in general, setting the pace for technology adoption in a variety of categories from smartphones to notebook PCs to local area networks."