Home Office Household Use of Different Information Sources to Find Out About Technology: It's All Still Personal

This IDC study describes the various information sources consumers in general and different home office households in particular use for PC and LAN technology, Internet and high-speed access technology, and LAN security and storage technology. Technology providers can better target their marketing efforts if they have insight into the variety of different sources of information that home office households use to support technology purchase decisions.

"There are currently nearly 31 million PC-owning home office households in the United States, and this number is forecast to grow to more than 36 million households by 2010. Home office households are moving rapidly to broadband Internet access, the usage of LANs is becoming more widespread, and concerns about security and storage are becoming more commonplace," says Merle Sandler, senior research analyst in the SMB and Home Office programs at IDC. "It is critical for providers of technology products and services to understand the variety of sources of information that home office households use to support technology purchases, in order to capitalize on this growing area of opportunity."