U.S. Healthcare Consumer Survey: A Cluster Analysis of Health Plan Members' Online BehaviorIDCJune 13, 2006 26 Pages - SKU: IDC1330725 |
| Countries covered: United States This Health Industry Insights report analyzes the results of Health Industry Insights' 2005 U.S. Healthcare Consumer Survey, which surveyed approximately 1,300 U.S. households nationwide, and profiles key member demographic characteristics, online behavior, and health status. Using cluster analysis, this report identifies four segments with distinct patterns of interacting with their health plans' member portals and seeking health information online. "Consumers today have a wide range of options for finding healthcare information online," said Lynne A. Dunbrack, program director, Healthcare Payer Research, "including their own health plans' portals, their employers' or providers' portals, and even Google Health, a new Google service announced in early May. Health plans will need to understand consumer behavior to enhance their member portals and build brand loyalty among their members." |
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