This case study covers how Haier group implement product innovation by using Web 2.0.The informatization construction of the Haier Group is always leading Chinese manufacturing enterprises? The launch and implementation of Haier E2.0 strategy provides a good example of this in Chinese manufacturing enterprises' innovation by means of the Internet in the Web 2.0 era.
Haier E2.0: Zero Distance to Users Realized via Social Network
July 25, 2011
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