Greece Enterprise Application Software Market 2012–2016 Forecast and 2011 Vendor Shares

This IDC study provides a detailed overview of the Greek market for integrated enterprise application software (EAS) suites. EAS vendors tracked in this study include Entersoft, Microsoft, NetU Helas, Optimum, Oracle, Q&R, SAP, SingularLogic, and SoftOne.

This study provides detailed qualitative and quantitative information, analysis, and forecasts that help to answer the following key questions:

• What are the defining characteristics of the Greek EAS market?
• What is the current size of the EAS market in Greece, and what is the forecast potential of the market?
• What is current spending on EAS in Greece in the various vertical markets and end-user segments?
• Who are the leading players in the EAS market in Greece, and how are they positioning themselves to capitalize on market potential?
• Which industries are investing in EAS solutions, and how will future spending patterns affect market development?
• What are the defining characteristics of the EAS installed base in Greece in terms of vertical markets and end-user market segments?
• How will the political and economic conditions specific to Greece affect the market?

The Greek enterprise application software market experienced a dreadful year in 2011, reflecting poor economic conditions, namely a widening recession, increased political uncertainty, declining business and consumer confidence, and severe liquidity constraints. Against this negative backdrop, the renegotiation of older EAS maintenance contracts became a common practice, effectively pushing down revenues and profit margins, while the pressure on prices for new license contracts was enormous. Overall, EAS buyers in Greece remained extremely cautious during 2011, with the limited new activity in the enterprise segment focused mostly on mission-critical or regulation-driven applications. – Research Analyst Vangelis Karanikas, IDC Greece