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An End-User Perspective of the European CRM Market in 2008

IDC
March 19, 2008
25 Pages - SKU: IDC1801361

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Europe

This study presents and analyzes the results of key CRM issues from IDC's European Vertical Markets Survey 2007. More specifically, the study examines European attitudes and plans for CRM solutions. The European Vertical Markets Survey 2007 was carried out in August/November 2007 among 2,077 companies with more than 20 employees in the U.K., France, Germany, Italy, and Spain. Finally, the study provides essential guidance on key strategic priorities for CRM vendors.

More than 16% of European companies are looking to improve their CRM system by investing to build a new solution or enhance the old one. This result means that almost a quarter of companies with a CRM application are actively investing to improve their current solution. "Our survey hints that the U.K., Italy, and Germany will see the most CRM traction as these countries have the highest proportions of companies investing to build a new CRM solution or to enhance the old one. In terms of company size, amid solid interest across all segments, small companies appear most eager to invest in new CRM solutions," said Bo Lykkegaard, research director, European Enterprise Applications at IDC.

Table of Contents
IDC Opinion
In This Study
Methodology
Conceptual Framework
Sample Quotas
Table: Company Size Quotas
Situation Overview
Western Europe CRM Adoption
Figure: Does Your Organization Have a CRM Solution in Place?
Figure: CRM Adoption by Country
Figure: CRM Adoption by Company Size
CRM Software Vendors in Place
Figure: Top 5 CRM Vendors Named in Western Europe
Figure: Top 5 CRM Vendors Named in U.K.
Figure: Top 5 CRM Vendors Named in Germany
Figure: Top 5 CRM Vendors Named in Italy
Figure: Top 5 CRM Vendors Named in Spain
Figure: Top 5 CRM Vendors Named in France
CRM Spending in 2007
Figure: Spending Split for Packaged CRM by New Licenses, Upgrades, and Maintenance in 2007
Table: Spending Split for Packaged CRM by New Licenses, Upgrades, and Maintenance in 2007 by Country
Table: Spending Split for Packaged CRM by New Licenses, Upgrades, and Maintenance in 2007 by Company Size
Future Outlook
CRM Adoption Plans
Figure: What is the Status of Your Organization's CRM Solutions for the Next 12 Months?
Table: Status of CRM Solutions for the Next 12 Months by Country
Figure: Share of Companies That Are Currently Investing to Build a New Solution or Enhance the Old One by Country
Table: Status of CRM Solutions for the Next 12 Months by Company Size
Figure: Share of Companies Currently Investing to Build a New Solution or to Enhance the Old One by Company Size
Figure: How is Your Company Building or Enhancing the Current CRM System?
Figure: Share of Companies Building or Implementing a New CRM by Country
Figure: Share of Companies Building or Implementing a New CRM by Company Size
Figure: Why is Your Organization Currently Not Using or Not Considering a CRM Solution?
Table: Why Companies Are Currently Not Using or Not Considering a CRM Solution by Country
Table: Why Companies Are Currently Not Using or Not Considering a CRM Solution by Company Size
Investment in SaaS for CRM Solutions
Figure: In the Next 12 Months Will You Invest Software as a Service to Replace or Supplement the Functionality of Existing CRM Solutions? If No, Will You in the Next 2 Years?
Figure: Share of Enterprises That Will Invest in Software as a Service to Replace or Supplement the Functionality of Existing CRM Solutions by Country (%)
Figure: Share of Enterprises That Will Invest in Software as a Service to Replace or Supplement the Functionality of Existing CRM Solutions by Company Size (%)
Essential Guidance
Learn More
Related Research
Synopsis

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An End-User Perspective of the European CRM Market in 2008

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