ERP, CRM, and Industry-Specific Solutions Adoption in Western European Vertical Markets: An End-User Perspective

IDC
April 9, 2008
40 Pages - SKU: IDC1801827
License type:

This study draws on the results of the latest IDC European Vertical Markets Survey, conducted between August and November 2007 among 2,077 companies operating in five Western European countries (France, Germany, Italy, Spain, and the U.K.).

The survey investigated IT spending directions, solution priorities, investment plans, and technology adoption across vertical markets, as well as the role of IT within the organization, IT budget dynamics, channel selection, and customer satisfaction with IT suppliers.

This study focuses on key survey findings related to CRM, ERP, and industry-specific solutions, including adoption, short-term investment plans, SaaS adoption, as well as channel selection, by vertical market.

Results are presented for total Western Europe, aggregated into the following eight vertical markets: discrete manufacturing; process manufacturing; retail and wholesale; transport, communications, and utilities (TCU); financial services; business services; government; healthcare.

"Through the analysis of current adoption, solution priorities, short-term investment plans, and channel selection provided in this study, applications vendors can better identify the best near-term opportunities across industry sectors in the region, and refine their marketing efforts," said Serena Da Rold, program manager, IDC European Vertical Views.