This IDC study lists the most significant trends and drivers to shape the videoconferencing market in 2013 and beyond, also providing an insight into latest technologies such as H.265 and WebRTC.
Despite current market challenges, IDC expects overall revenue growth in the EMEA enterprise videoconferencing market in the next few years, bolstered by integrations with UC&C applications, video deployment options that make video appealing and affordable for more companies, and the growing use by small workgroups, desktops, and mobile collaboration users. The value proposition of enterprise videoconferencing technology is rapidly shifting from a pure cost component to a business-enabling/transformational tool. Faced with a foreseeable avalanche of video data residing inside the network in the near future, vendors, service providers, and end users will be increasingly interested in the search, management, mining, and analysis of varied video information from multiple sources that can give organizations a competitive edge, increased agility, and the capability to deliver faster understanding of customers' behavior, product satisfaction, patients' healthcare, risks, and other useful trends. Vendors and channel partners with (vertical-specific) services expertise in video and unified communications (UC) will be well-positioned to benefit from the rising interest among enterprise customers.