Distribution Channel Profile 2009: Canon

This IDC study discusses Canon's hardcopy product offerings and describes the company's organizational and distribution strategy. It also discusses the firm's key competitors, specific competitive advantages, and future focus and key challenges moving forward.

"2009 can at best be termed a bittersweet year for Canon. Its loss of IKON notwithstanding, the vendor has emphasized on leveraging its new extended partnership with HP to grow its MPS business significantly in 2010. On the production front, its acquisition of Océ should specifically help Canon U.S.A. tap into the U.S. distribution channel of Océ Imagistics, Océ's large format systems, and direct sales force of Oce's production hardware." — Sahaja Sarathy, senior research analyst, U.S. Hardcopy Peripherals at IDC