Disruptive Innovators Create Opportunities and Risks in the Long-Tail MarketplaceIDCJanuary 10, 2007 12 Pages - SKU: IDC1428315 |
| Countries covered: United States This IDC Canada study examines why smart, well-managed companies experience high failure rates of business models and business strategies. This document explains how the forces of disruptive innovation and a distribution phenomenon known as the "long tail" combined to challenge the incumbency of iconic ICT firms like DEC, Data General, Wang, Compaq, and Siebel. The study continues by illustrating disruptive innovations occurring in today's marketplace and why IDC expects that the midmarket will be a hotbed for disruptive innovators. "Executives should understand that a disruptive innovation strategy, coupled with the characteristics of the long-tail markets, represents both opportunity to grow their market share and risk of succumbing to failure at the hands of insurgent players," says Vito Mabrucco, managing director, IDC Canada. |
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