Digital Marketplace: The Faint Pulse of Insurance Industry Activity

IDC
July 1, 2008
26 Pages - SKU: IDC1838712
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This Financial Insights report reveals the results of a survey of insurance executives' current and planned uses of technologies at play in the digital marketplace and identifies what a few pioneering insurers are doing in this new environment.

"The digital marketplace is an emergent, yet rapidly growing U.S. trillion-dollar galaxy of interdependent businesses located around the globe. This marketplace is an inflection point in the natural evolutionary path of commerce because of its digital essence and concomitant business and social applications that leverage the Internet. The insurance industry is not known for either fearlessly applying emerging technologies or quickly entering new markets. Unfortunately, insurance industry activity in the digital marketplace is no exception," states Barry Rabkin, a senior research analyst in Financial Insights' Insurance practice.