U.S. Digital Cable and Telco TV Video on Demand 2009-2013 Forecast: The Real Competition to Online VideoIDCSeptember 21, 2009 17 Pages - SKU: IDC2464292 |
| Countries covered: United States This IDC study offers a forecast of the U.S. video on demand market. This forecast focuses on revenue derived from paid digital cable and telco TV video on demand (VOD) usage in the United States. It also includes VOD-enabled households and penetration of VOD into total U.S. households. This forecast does not include advertising revenue from free content available through VOD. "Video on demand has yet not quite lived up to the initial hype of putting an end to the video rental business, but IDC believes that VOD has been a notable value-add and revenue driver for cable and telco TV providers. Moving forward, service providers face challenges as online video continues to gain momentum and offers content that many VOD deployments have yet to deliver." — Elizabeth Curtis, associate research analyst, Consumer Markets: Video |
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Related Markets
- Broadcasting & Cable
- Digital TV/HDTV
- Home Video & Video-on-Demand (VoD)
- Internet Applications
- IPTV
- Telecommunications
- Cable Communications

