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Customer Relationship Management Applications: Industry-Specific Needs, Software Licensing, and Product Innovations in Australia, the PRC, India, and Korea

IDC
February 20, 2008
28 Pages - SKU: IDC1800659

Abstract Table of Contents Search inside this report Related Reports

Countries covered: India, South Korea, Australia

This IDC study provides an insight from a recent survey study on IT managers and professionals into software innovation, licensing preference, and industry-specific requirements particularly in customer relationship management (CRM) application in Australia, the People's Republic of China (PRC), India, and Korea. Furthermore, this survey includes the software vendors' mindshare results for product and process innovation for the four major countries.

"Most enterprises are demanding simpler pricing models from vendors and to allow the customers to pay only for the software that they use. The vendors' offering of software as a service (SaaS) is a step towards meeting the customers' needs," says Alan Tong, senior research manager, Asia/Pacific Enterprise Applications Research, IDC Malaysia. ""

Table of Contents
IDC Opinion
In This Study
Methodology
Qualification and Sample Size
Figure: Survey Population by Country
Figure: Survey Population by Vertical Industries
Figure: Survey Population by Customer Size
Situation Overview
Industry-Specific Applications Preferred
Figure: Deployment of Customer Relationship Management Industry-Specific Applications in the Major Countries
Figure: Key Reasons for Deploying Industry Specific Software in the Major Countries
Figure: Australia Vendors that Best Deliver ? Software Offers Functionality Not Available in Standard Applications
Figure: The People's Republic of China Vendors that Best Deliver ? Software Offers Functionality Not Available in Standard Applications
Figure: India Vendors that Best Deliver ? Software Offers Functionality Not Available in Standard Applications
Figure: Korea Vendors that Best Deliver ? Software Offers Functionality Not Available in Standard Applications
Issues in Software Licensing
Figure: Changes That Are MOST CRITICAL to Software Licensing
Figure: Organizations Currently Running Their Software Through a Software-as-a-Service/On-Demand Delivery Model
Figure: Plan to Run Over the Next 12 Months ? Through a Software-as-a-Service/On-Demand Mode
Software Innovation in Customer Relationship Management
Figure: Importance of Innovation in Software Vendor Selection
Figure: Australia Most Innovative Vendors in Terms of PROCESS Innovation
Figure: The People's Republic of China Most Innovative Vendors in Terms of PROCESS Innovation
Figure: India Most Innovative Vendors in Terms of PROCESS Innovation
Figure: Korea Most Innovative Vendors in Terms of PROCESS Innovation
Figure: Australia Most Innovative Vendors in Terms of PROCESS Innovation
Figure: The People's Republic of China Most Innovative Vendors in Terms of PROCESS Innovation
Figure: India Most Innovative Vendors in Terms of PROCESS Innovation
Figure: Korea Most Innovative Vendors in Terms of PROCESS Innovation
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis

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Customer Relationship Management Applications: Industry-Specific Needs, Software Licensing, and Product Innovations in Australia, the PRC, India, and Korea

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