Customer Insight Update, May 2002

Table of Contents
In This Update
Utilities Opt for Opt-in Email
The Challenge
Utility Experience
Prospecting for Green: SRP Uses Buying Data to Identify Green Buyers
Direct Mail Is Tricky
Creating a Green Buyer Profile
Campaign Results
How Will Energy Utilities Respond to "The Digital Society"?
Always On and Always Connected
An Expanded Partnership
Matching Power to Different End Uses
Learn More
Related Research