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Consumers Love Group Buying — But Only a Third Become Repeat Customers

4 Pages IDC September 28, 2011 SKU: IDC6652977

This IDC Insight outlines the results regarding the usage of group buying services (Groupon, LivingSocial) among U.S. online users from IDC's 2011 U.S. Online Consumer Survey.


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Consumers Love Group Buying — But Only a Third Become Repeat Customers

IDC
September 28, 2011

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