Consumerisation of Converged Devices

This IDC Insight examines the growing popularity of converged devices in the prosumer (consumers that also use their mobile device for business purposes and get reimbursed by their employer) and consumer markets, by taking a look at the growth of converged devices around the world, by regions, and in Australia. IDC examines the humble beginnings of converged devices, from primarily being a business tool, to their transition into the consumer market, where the majority of the demand now comes from. Converged devices are now the fastest-growing segment of the Australian mobile device market and, throughout this economic downturn, have ensured that the entire market remained resilient, with ongoing strong consumer demand.