China Internet Usage: An End-User Study 2007

Table of Contents
IDC Opinion
In This Study
Introduction
Methodology
Geography
Table: Sample by City
Survey Instrument
Interviewing/Administering the Instrument
City Population
Respondent Criteria
Survey Demographics
Figure: China Internet Users by Gender, 2007
Figure: China Internet Users by Age, 2007
Figure: China Internet Users by Education, 2007
Figure: China Internet Users by Occupation, 2007
Figure: China Internet Users by Household Income, 2007
Executive Summary
Situation Overview
Access and Bandwidth/Access Devices/Access Location
Figure: China Location of Internet Access in the Past 12 Months, 2007
Figure: China Location of Internet Access by City Tier, 2007
Figure: China Number of Hours Spent on Internet Per Day, 2007
Figure: China Internet Access by Method, 2007
Figure: China Problems Affecting Internet Surfing, 2007
Content and Entertainment
Introduction
Figure: China Usage of Popular Content, 2007
News Sites
Figure: China Internet Users' Method of Finding News, 2007
Figure: China Usage of News Web Sites, 2007
Figure: China Usage of Search Engines for News, 2007
Figure: China News Portal Preferences, 2007
Short Video Sites
Figure: China Short Video Viewing by Action, 2007
Figure: China Internet User Visits to Video Web Sites by Frequency, 2007
Figure: China Preferred Short Video Web Sites, 2007
Figure: China Future Video Web Site Logon by Frequency, 2007
Digital Magazines
Figure: China Internet Digital Magazine Viewers by Frequency, 2007
Figure: Digital Magazine Content Viewed Percentage
Figure: China Reasons for Stopping Viewing of Digital Magazine, 2007
Figure: China Usage of Digital Magazines, 2007
Communications
Mail
Figure: China Ownership of Mail Accounts by Volume, 2007
Figure: China Average Monthly Spend on Mailboxes, 2007
Figure: China Ownership of Mailboxes, 2007
Figure: China Preferred Method of Receiving Mail, 2007
Instant Messaging
Figure: China Usage of Instant Messaging, 2007
Figure: China Ownership of Instant Messaging Software, 2007
Figure: China Instant Messaging Service Voice Function Use in the Past 12 Months, 2007
Figure: China Satisfaction Level with Voice Functionality, 2007
Figure: China Voice Function Use in the Coming 12 Months, 2007
Figure: China Instant Messaging Service Video Function Use in the Past 12 Months, 2007
Figure: Satisfaction Levels with Video Functionality, 2007
Figure: China Reasons Affecting Experience of Video Use, 2007
Social Networks
Figure: China Penetration of Social Networks in the Past 12 Months, 2007
Figure: China Purpose for Logging into Social Networks, 2007
Blogs
Figure: China Use of Personal Blogs, 2007
Figure: China Bloggers' Frequency of Blog Updating, 2007
Figure: China Acceptance of Web Log Advertisements, 2007
Figure: China Non-Bloggers' Propensity to Start Blogs, 2007
Commerce
Online Shopping
Figure: China Online Shopping Behavior, 2007
Figure: China Usage of C2C Services, 2007
Figure: China Spend on Online Shopping in the Past 12 Months, 2007
Figure: China Payment Methods Used by Online Buyers, 2007
Figure: China Usage of Online Shopping Web Sites, 2007
Figure: China Propensity Toward Online Shopping in the Coming 12 Months, 2007
Online Banking
Figure: China Online Banking in the Past 12 months, 2007
Figure: China Ownership of Online Bank Account, 2007
Figure: China Internet Users' Reasons for Using Online Payment, 2007
Figure: China Reasons Not to Use Online Banking, 2007
Figure: China Online Banking in the Coming 12 Months, 2007
Searches
Figure: China Usage of Search Engine, 2007
Figure: China Search Engine Usage Frequency, 2007
Figure: China Content Searches by Type, 2007
Figure: China Ad Clicking in Search Results, 2007
Figure: China Desktop Search Use in the Past 12 Months, 2007
Figure: China Desktop Search Tool Use, 2007
Future Outlook
Essential Guidance
Learn More
Related Research
Definition
General
PCs
Web and eCommerce
High-Speed Internet
Online Gaming:
eBanking
Education
Occupation
Synopsis