China Internet Economy 2008-2012 Forecast and AnalysisIDCFebruary 13, 2009 50 Pages - SKU: IDC2122744 |
| Countries covered: China This IDC study examines the dynamics of China's Internet economy and focuses on basic elements of the Internet economy, like devices using the Internet, online user population, and main business models like Internet advertising, business-to-consumer (B2C) ecommerce, and business-to-business (B2B) ecommerce. It looks at market drivers, dynamics, and strategies and the competitive landscape. It also includes competitive dynamics of the top vendors as well as a 2008-2012 market forecast. "China's Internet economy has evolved and updated rapidly. Although online advertising is expected to maintain rapid growth in the coming years, it will be hard for players relying on advertising models to maintain robust growth in a monopoly market. The boom of ecommerce has also shown tremendous potential, and B2B market will present big opportunities in China," says Jacky Huang, senior market analyst, Cross-Products Team, IDC China. |
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