Table of Contents
IDC Opinion
In This Study
Methodology
Executive Summary
Situation Overview
Market Overview
China's Online Gaming Current Status
Figure: China Online Gaming Roadmap
2000?2002: Burgeoning Period
2003?2005: Quick Start Period
2006 till now: Rapid Growth Period
China's Online Gaming Market Dynamics
Accelerators
Inhibitors
China's Homegrown Online Gaming Analysis
Market Situation
Figure: China Homegrown Games Revenue, 2005?2007
Development Trends
Market Dynamics
Accelerators
Inhibitors
China Online Games in Overseas Market
Market Overview
Table: Export of Games Developed by China Local Vendors
Market Dynamics
Accelerators
Inhibitors
China Online Gaming In-Game Advertising Market
Market Overview
Trade Features
Development Trends
Main Forms of In-Game Advertising
Market Dynamics
Accelerators
Inhibitors
Online Gaming: Impact on and Contribution to Related Industries
Figure: Online Gaming Contributions to Related Industries
China Online Gaming Competitive Landscape: Overall Competitive Situation
Table: China Online Gaming Market Revenue by Vendors, 2007
Key Vendors' Profile
Shanda
Shanda's Business Structure
Figure: Shanda's Business Structure
Shanda's Gaming Product Lines
Figure: Shanda Online Gaming Revenue, 2005?2007
Table: Shanda's Gaming Offerings and Operational Status, 2007
Shanda SWOT Analysis
Strengths and Opportunities
Weaknesses and Threats
NetEase
NetEase's Business Structure
Figure: NetEase's Business Structure
Figure: NetEase Online Gaming Revenue, 2005?2007
NetEase Gaming Product Lines
Table: NetEase's Gaming Offerings and Operational Status, 2007
NetEase SWOT Analysis
Strengths and Opportunities
Weaknesses and Threats
Giant
Giant's Business Structure
Giant's Gaming Product Lines
Table: Giant's Gaming Offerings and Operational Status, 2007
Giant SWOT Analysis
Strengths and Opportunities
Weaknesses and Threats
The9
The9's Business Structure
Figure: The9 Online Gaming Revenue, 2005?2007
The9's Gaming Product Lines
Table: The9's Gaming Offerings and Operational Status, 2007
The9 SWOT Analysis
Strengths and Opportunities
Weaknesses and Threats
9you
9you's Main Business Structure
Figure: 9you's Business Structure
9you's Gaming Product Lines
Table: 9you's Gaming Offerings and Operational Status, 2007
9you SWOT Analysis
Strengths and Opportunities
Weaknesses and Threats
Perfect World
Business Structure of Perfect World
Perfect World's Gaming Product Lines
Table: Perfect World's Gaming Offerings and Operational Status, 2007
Perfect SWOT Analysis
Strengths and Opportunities
Weaknesses and Threats
Tencent
Tencent's Business Structure
Figure: Tencent's Business Structure
Tencent's Gaming Product Lines
Table: Tencent's Gaming Offerings and Operational Status, 2007
Tencent SWOT Analysis
Strengths and Opportunities
Weaknesses and Threats
Netdragon
Netdragon's Business Structure
Netdragon's Gaming Product Lines
Table: Netdragon's Gaming Offerings and Operational Status, 2007
Netdragon SWOT Analysis
Strengths and Opportunities
Weaknesses and Threats
Kingsoft
Kingsoft's Business Structure
Figure: Kingsoft's Business Structure
Kingsoft's Gaming Product Lines
Table: Kingsoft's Gaming Offerings and Operational Status, 2007
Kingsoft SWOT Analysis
Strengths and Opportunities
Weaknesses and Threats
Sohu
Sohu's Business Structure
Figure: Sohu's Business Structure
Sohu's Gaming Product Lines
Table: Sohu's Gaming Offerings and Operational Status, 2007
Sohu SWOT Analysis
Strengths and Opportunities
Weaknesses and Threats
CDC
CDC Games Business Structure
CDC Gaming Product Lines
Table: 17game's Gaming Offerings and Operational Status, 2007
Table: Optisp's Main Gaming Offerings and Operational Status, 2007
CDC SWOT Analysis
Strengths and Opportunities
Weaknesses and Threats
Future Outlook
Forecast and Assumptions
Table: Key Forecast Assumptions for China Online Gaming, 2007-2012
China Online Gaming End Users Forecast
China Internet Users Forecast, 2007?2012
Figure: China Internet Users, 2007?2012
China Broadband Subscribers Forecast, 2007?2012
Figure: China Broadband Subscribers, 2007?2012
China Online Gaming End Users Forecast, 2007?2012
Figure: China Online Game Users, 2007?2012
China Paid Online Game Users Forecast, 2007? 2012
Figure: China Paid Online Game Users, 2007?2012
China Online Gaming Market Forecast
China Online Gaming Forecast, 2007?2012
Figure: China Online Gaming Revenue Forecast, 2007?2012
China Online Gaming Forecast by Business Model, 2007?2012
Table: China Online Gaming Forecast by Business Model, 2007-2012
China's Online Gaming Market Trends
China MMORPG Online Gaming Forecast
China MMORPG Online Gaming Market Forecast, 2007? 2012
Figure: China MMORPG Market Revenue Forecast, 2007?2012
China MMORPG Online Gaming Market Trends
China Casual Online Gaming Forecast
China Casual Online Gaming Market Forecast, 2007?2012
Figure: China Casual Game Revenue Forecast, 2007?2012
China Casual Online Gaming Market Trends
China Online Gaming Virtual Goods Forecast
Market Overview
Figure: China Online Gaming Virtual Goods Transaction Forecast, 2007?2012
China Mobile Online Gaming Forecast
Market Overview
Market Dynamics
Accelerators
Inhibitors
China Single-PC Game Market Forecast
Market Overview
Figure: China Single-PC Game Publications, 2001?2006
Figure: China Single-PC Game Market Revenue, 2001?2006
Development Trends
Market Dynamics
Accelerators
Inhibitors
China Videogame and Handheld Console Market Forecast
Market Overview
Table: China Console and Handheld Game Hardware Shipment, 2007-2012
Figure: China Videogame Hardware Shipment Forecast, 2007?2012
Figure: China Videogame Revenue Forecast, 2007?2012
Market Dynamics
Accelerators
Inhibitors
Market Context
Figure: China Online Gaming Revenue Forecast, 2007?2012: Comparison of March 2007 and March 2008 Forecasts
Table: China Online Gaming Revenue, 2007-2012: Comparison of March 2006 and March 2007 Forecasts
Essential Guidance
Learn More
Related Research
Appendix 1: Most Popular Games and Platforms in China, 2007
2007 Top 10 Online Games in China
Figure: China Top 10 Online Games, 2007
2007 Top 10 Homegrown Online Games in China
Figure: China Top 10 Homegrown Online Games, 2007
2007 Top 10 Single-PC Games in China
Figure: China Top 10 Single-PC Games, 2007
2007 Top 5 Casual Online Gaming Platforms
Figure: China Top 5 Casual Game Platform, 2007
Appendix 2: China Gaming End Users Demographic Distribution, 2007
Table: Gender Distribution of China Game Users
Table: Marital Status Distribution of China Game Users
Table: Age Distribution of China Game Users
Table: Distribution of Cities Where China Game Users Live
Table: Occupation Distribution of China Game Users
Table: Income Distribution of China Game Users
Table: Education Level Distribution of China Game Users
Appendix 3: China Gaming Market Memorabilia, 2007
Appendix 4: Research Scope
Regional Coverage
Game Coverage
Industry Chain Coverage
Game Definition and Taxonomy
Definition of Electronic Game
Taxonomy of Electronic Game
Single Games
Definition of Single Games
Taxonomy of Single Game
Online Game
Definition of Online Game
Taxonomy of Online Game
Gaming Industry Chain
Online Game User
Online Game Publisher/Operator
Online Game Software Developer
Internet Data Center Provider
Telecom Operator
Definition of Game Publication Market
Table: China Regional Definition
Currency Exchange Rate, 2007
Table: Currency Exchange Rates, 2007 (US$)
Methodology
Data Collection
Data Analysis
Quality Control Measures
Survey Period
Table: Effective Sample Size and Distribution
Sample Size and Distribution
Table: Regional Distribution of China Game Users
Synopsis
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