China Gaming End-User Survey 2008

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Market Overview
China Internet User Population
Figure: China Internet User Population, 2007?2012
China Online Gaming End-User Population
Figure: China Broadband Subscriber Population, 2007?2012
Figure: China Online Game User Population, 2007?2012
Figure: China Paid Online Game User Population, 2007?2012
China Online Gaming Revenue
Figure: China Online Gaming Revenue, 2007?2012
China Game User Overview
Demographic Analysis of China Gaming End Users
Table: China Game Users by Gender (%)
Table: China Game Users by Marital Status (%)
Table: China Game Users by Age (%)
Table: China Game Users by City of Residential Location (%)
Table: China Game Users by Occupation (%)
Table: China Game Users by Income (%)
Table: China Game Users by Education Level (%)
Internet Behaviors of China Gaming End Users
Frequently Used Search Engines
Figure: Search Engines Most Frequently Used by Game Users
Common Online Services Used by Gamers
Figure: China Game Users' Commonly Used Online Services
Frequently Used Instant Messaging Software
Figure: China Gamers' Frequently Used Instant Messaging Software
Internet Behaviors of Gaming End Users
Main Game Types End Users Played
Figure: Main Game Types End Users Played
China Gamers' Current Game-Playing Status
Figure: China Gamers' Current Game-Playing Status
Purpose of Gaming
Figure: Purpose of Gaming
Interest in Gaming Paraphernalia
Figure: Gaming Paraphernalia Most Likely to Be Purchased
China Online Gaming End Users
Demographic Analysis of China Online Gaming End User
Table: China Online Game Users by Gender (%)
Table: China Online Game Users by Marital Status (%)
Table: China Online Game Users by Age (%)
Table: China Online Game Users by Occupation (%)
Table: China Online Game Users by Income (%)
Table: China Online Game Users by Education Level (%)
Profile of Online Gaming End Users
Average Number of Game Titles Played in a Given Period
Figure: China Online Users by Average Number of Game Titles Played in a Given Period
Average Years Spent Playing Online Games
Figure: Average Years Spent Playing Online Games
Frequency and Location of Online Gaming
Frequency of Online Gaming
Figure: Frequency of Online Game Playing
Commitment to Online Games
Figure: Commitment to Online Games
Location of Online Gaming
Figure: Location of Online Game Playing
Online Gaming Expenditure and Purchase Channels
Online Gaming Expenditure
Figure: Spending on Online Gaming
Average Monthly Expenditure on Point-of-Sale Cards
Figure: Average Monthly Expenditure on Point-of-Sale Cards
Average Monthly Expenditure on Gaming Commodities
Figure: Average Monthly Expenditure on Gaming Commodities
Most Frequently Used Payment Methods
Figure: Most Frequently Used Payment Method
Promotion of Online Games
Source of Information about Online Games
Figure: Source of Information about Online Games
Most Readily Accepted Promotions and Events
Figure: Most Readily Accepted Promotions and Events
Online Game User Needs and Preferences
User Opinion Towards Online Gaming
Table: Reason for Playing Online Games (%)
Most Valued Factors in Gaming
Figure: Most Valued Factors in Gaming
Reasons for Terminating Play of an Online Game
Figure: Reasons for Terminating Play of an Online Game
Unauthorized Online Gaming Activities
Figure: Unauthorized Online Gaming Activities
Needs and Preferences for Homegrown Games
Online Games Users Played in 2007 by Origin
Figure: Online Games Users Played in 2007 by Origin
Number of Homegrown Online Games Users Played on a Trial Basis
Figure: Number of Homegrown Online Games Users Played on a Trial Basis
Favorite Type of Homegrown Online Games, 2007
Figure: Favorite Type of Homegrown Online Game
User Attitude Towards Virtual Item Trading
User Attitudes Towards Virtual Item Trading
Figure: User Expectation of Homegrown Online Games
Places Where Users Seek Information on Virtual Item Trading
Figure: Places Where Users Seek for Information on Virtual Item Trading
Resolving Disputes in Virtual Item Trading
Figure: Resolution of Disputes in Virtual Item Trading
Recommendations on Regulating Virtual Item Trading
Figure: Recommendations on Regulating Virtual Item Trading
User Attitudes Towards In-Game Advertising
Figure: User Attitudes Towards In-Game Advertising
User Acceptance of In-Game Advertising
Figure: User Acceptance of In-Game Advertising
Online Gaming PC Configurations
Type of PCs Used
Figure: Type of PC Used
Type of Video Cards Used
Figure: Type of Video Card Used
CPU Used in PCs for Gaming
Figure: CPU Used in PC for Gaming
Memory Size of PC Used for Gaming
Figure: Video Card Configuration of PC Used for Gaming
Monitor Used for Gaming
Figure: Monitor Size Used for Gaming
Internet Access Methods
Figure: Internet Access Methods
China Mobile Gaming End Users
Average Mobile Gaming Session
Figure: Average Time Spent per Mobile Gaming Session
Frequency of Mobile Gaming
Figure: Frequency of Mobile Game Playing
Mobile Communication Channels
Figure: Mobile Communication Channels
Mobile Phone Brands Currently Used for Gaming
Figure: Mobile Phone Brands Currently Used for Gaming
China Mobile Game Sources
Figure: China Mobile Game Sources
Deficiencies in Mobile Gaming
Figure: Deficiencies in Mobile Gaming
Preferred Mobile Game Types
Figure: Preferred Mobile Game Types
Prime Times for Mobile Gaming
Figure: Prime Times for Mobile Gaming
Use of Paid Mobile Phone Entertainment Content
Figure: Use of Paid Mobile Phone Entertainment Content
Average Monthly Expenditure on Mobile Gaming
Figure: Average Monthly Expenditure on Mobile Gaming
Affordable Monthly Fee for Mobile Gaming
Figure: Affordable Monthly Fee for Mobile Gaming
Most Anticipated Mobile Gaming-Related Content and Services
Figure: Most Anticipated Mobile Gaming-Related Content and Services
User Expectations for Gaming-Enabled Mobile Phones
Figure: User Expectations for Gaming-Enabled Mobile Phones
Selection Criteria for Mobile Online Games
Figure: Selection Criteria for Mobile Online Games
China PC Game End Users
Number of PC Games Played in 2007
Figure: Number of PC Games Played in 2007
Frequency of PC Game Playing
Figure: Frequency of PC Game Playing
Commitment to a Single-PC Game
Figure: Commitment to a Single-PC Game
Sources of PC Gaming Software
Figure: Sources of PC Gaming Software
Monthly Expenditure on PC Gaming Software
Figure: Monthly Expenditure on PC Gaming Software
Affordable Price Levels of PC Gaming Software
Figure: Affordable Pricing Levels of PC Gaming Software
Favorite PC Game Types
Figure: Favorite PC Game Types
User Selection of Networked PC Gaming Platforms
Figure: User Selection of Networked PC Gaming Platform
User Expenditure on Networked PC Games
Figure: User Expenditure on Networked PC Games
China Handheld and Console Gaming End Users
Average Years Spent Playing Video Console Games
Figure: Average Number of Years Spent Playing Video Console Games
Average Years Spent Playing Handheld Games
Figure: Average Number of Years Spent Playing Handheld Games
Favorite Videogame and Handheld Game Type
Figure: Favorite Videogame Type
Spending on Videogames
Figure: Spending on Videogames
Handheld and Videogame Console to Purchase in the Next 2 Years
Figure: Handheld and Videogame Console to Purchases Planned in the Next Two Years
Price Point for Videogame Consoles
Figure: Price Point for Videogame Consoles
Price Point for Handheld Gaming Devices
Figure: Price Point for Handheld Gaming Devices
Price Point for Legal Gaming Software
Figure: Price Point for Legal Gaming Software
Impact of Online Videogames on Videogame Console Purchases
Figure: Impact of Online Videogames on Videogame Console Purchases
Coverage of Videogame and Handheld Device Stores
Figure: Coverage of Videogame and Handheld Device Stores
Access of Videogame-Related Magazines and Web Sites
Figure: Use of Videogame-Related Magazines and Web Sites
Reasons for Preferring Videogames
Figure: Reasons for Preferring Videogames
Future Outlook
Gaming Market Effects
Impact of Item-Based Games
Impact of Casual Games
Impact of In-Game Advertising
Impact of the Niche Market
Essential Guidance
Actions to Consider
Learn More
Related Research
Appendix
China Top 10 Most Popular Online Games, 2007
Figure: China Top 10 Most Popular Online Games, 2007
China Top 10 Single-PC Games, 2007
Figure: China Top 10 Single-PC Games, 2007
China Best Online Casual Gaming Platforms, 2007
Figure: China Best Online Casual Gaming Platforms, 2007
Definitions
Electronic Game Definition and Taxonomy
Definition of Electronic Game
Taxonomy of Electronic Game
Online Game
Definition of Online Game
Taxonomy of Online Game
Single-PC Games
Definition of Single-PC Games
Taxonomy of Single Game
Synopsis