China Consumer Broadband Applications End-User Survey, 2006

Table of Contents
IDC Opinion
In This Study
Methodology
Primary Research
Secondary Research
Situation Overview
Broadband Market Development Status
Broadband Subscribers
Figure: China Broadband Subscribers, 2002-2005
Figure: China Internet Access Services Market Share by Segment, 2003-2005
Subscription Breakdown by Technology
Figure: China Broadband Subscribers by Access Technology, 2005
China Consumer Broadband Market
Figure: China Consumer Broadband Subscribers, 2002-2005
Consumer Broadband Market Status
Broadband Service Adoption Status
Internet Access Location
Figure: Internet Access Location
Table: Internet Access Location by Gender(% of Respondents)
Current Broadband Applications
Figure: Broadband Usage by Application
Table: Broadband Usage by Application and City(% of Respondents)
Table: Broadband Usage by Application and Gender(% of Respondents)
Monthly Spending on Broadband Services
Figure: Monthly Spending on Broadband Services by City
Typical Broadband Service Application Status
Figure: Typical Broadband Applications
Online Gaming
Figure: Major Game Types in Play
Figure: China Online Game Publishing Revenue, 2005-2010
Composition of Online Gaming End Users
Figure: Occupation Distribution
Figure: Education Level
Current Status of Online Game Users
Figure: Current Status of Online Game Users
Gaming Frequency per Week
Figure: Gaming Frequency per Week
Daily Time Spent on Online Gaming
Figure: Daily Time Spent on Online Gaming
Average Monthly Spending on Point Cards
Figure: Average Monthly Spending on Point Cards
Average Monthly Spending on Game Commodities
Figure: Average Monthly Spending on Game Commodities
Favorite Game Types
Figure: Favorite Game Types
Multimedia Applications
Video-Watching Behavior
Figure: Watched/Downloaded Online Videos
Table: Watched/Downloaded Online Videos by City (% of Respondents)
Table: Watched/Downloaded Online Videos by Gender (% of Respondents)
Figure: Video-Watching Methods
Table: Video-Watching Methods by City (% of Respondents)
Figure: Average Time Spent Watching Videos on the Internet
Content Preferences
Figure: Audio/Video Content Types Downloaded
Table: Audio/Video Content Types Downloaded by Gender (% of Respondents)
Payment Status and Monthly Spending on Multimedia Content
Figure: Download/Viewing Payment Occurrence
Table: Download/Viewing Payment Occurrence by City (% of Respondents)
Figure: Monthly Spending on Downloading/Viewing Video Content
Internet Protocol Television
Figure: Average Monthly Spending on Community Antenna Television
Figure: Internet Protocol Television Adoption Intention
Table: Internet Protocol Television Adoption Intention by City (% of Respondents)
Table: Internet Protocol Television Adoption Intention by Gender (% of Respondents)
Figure: Accepted Monthly Spending on Internet Protocol Television
Table: Accepted Monthly Spending on Internet Protocol Television by Monthly Household Income (% of Respondents)
eBanking
Figure: Internet Bank Account Adoption
Table: Internet Bank Account Adoption by City (% of Respondents)
Figure: Bank Account Log-On Occurrence over the Past Three Months
Figure: Reasons for Not Using an Online Account
Figure: Potential Internet Financial Services Adoption
Table: Potential Internet Financial Services Adoption by Average Household Income (% of Respondents)
Future Outlook
Consumer Broadband Access Subscriber Forecast
Figure: China Broadband Subscriber Population, 2005-2010
Broadband Value-Added Services
Essential Guidance
Learn More
Related Research
Definitions
Synopsis