This IDC study presents our forecast for and analysis of the development status of the China college students training market in 2010. Based on its research and analysis of the college students IT job–readiness training market in the past years, IDC expands its 2011 research scope to all college students training market segments. This study discusses the impact of China's overall economic situation, the status of the education sector, a macroeconomic view of the education market, and in particular, the impact of China's economic situation on the college students training market. The study classifies and analyzes the segments of the college students training market, including the characteristics and current size of each market segment and growth forecast in the next five years, as well as the market dynamics and development hotspots. In addition, this document analyzes the China college students training market from the competition perspective, and through introduction and analysis of representative training institutions, it shows the competitive landscape of the college students training market in 2010. This document also describes the prospects and presents IDC's predictions for the development trends of the college students training market. Lastly, this study proposes suggestions on development for the training institutions.
In recent years, outstanding training institutions successively received huge capital injection, and college students had evidently stronger willingness to take part in ex-curriculum training to improve employment competitiveness, which directly drives the rapid development of the college student training market. The China college students training market will maintain a rapid and stable development in the next few years. By 2015, the market size is expected to reach RMB 12.73 billion, posting a 2010–2015 CAGR of 15.4%. The IT training market accounted for 35.8% of the total college students training market in 2010, which was significantly higher than other training market segments; IT job–readiness training, civil service exam preparation, and training for going abroad had growth rates higher than those of other training market segments.
"The IT training market has entered a relatively sophisticated stage, and will continue to take on a stable growth trend; its increasingly mature job-readiness training model and success stories are also being extended to other market segments with demand for job-readiness training; training on English and qualification certificates will also keep a steady increase, as they can help the trainees obtain technical skills and improve their competitiveness in a short time frame; while training on taking exams for overseas employment/studies, postgraduate entrance exams, and civil service exams will have an easy exposure to the external environment and policy. Meanwhile, factors such as the changing number of college students, affordability, and scattered and disorderly competition in the education market will also be barriers to market development," says Richard Zhao, senior market analyst, Services and Telecommunications Research, IDC China.