The Canadian Market Opportunity: Customer Relationship ManagementIDCNovember 14, 2008 19 Pages - SKU: IDC2021607 |
| Countries covered: Canada This IDC study discusses the Canadian CRM market and outlines what vendors should know to succeed in this challenging market in the future. "CRM vendors should invest heavily in understanding user experience and customer satisfaction to drive future product enhancements, offers, and service engagements," says Vinay Nair, research manager, Canadian Enterprise Applications. "IDC's research results indicate that Canadian CRM customers are looking for solutions that easily integrate with existing enterprise applications, particularly email and office productivity applications. It will be important for vendors to promote integration capabilities, as well as the industry-specific expertise bundled into your packaged applications as a key differentiator." |
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