This IDC study evaluates Canadian online video services across four factors: availability, content, user base, and price. This study also identifies major trends and barriers of this emerging market in Canada. The services assessed in this study were selected as they are content aggregate and distribution sites, available in Canada, that require consumers to pay to access premium feature content.
"Each online video service across Canada is different — all are at varying stages of implementation across device and all have different objectives and business models. There are guarantees or accepted methodologies to guide the way, and the battle for eyeballs across the screens has just begun," says Emily Taylor, analyst, Consumer Technology and Services at IDC Canada.
Canadian Online Video 2011 Vendor Analysis: Beyond the Hype — IDC Canada's ...
October 17, 2011
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