The Canadian Home Office: Demographics and Buying Behaviour

This IDC study examines the home-based business market in Canada, including demographics, ICT adoption and buying behaviour, and economic crisis impact. The analysis in this study is provided as directional guidance for technology vendors with an interest in this market — it is not intended as a statistically accurate depiction of home-based businesses in Canada.

"The home office market represents an opportunity not defined in traditional ways, but combining marketing and sales efforts by some demographics and buying behaviour will help vendors succeed in gaining share." — Paul Edwards, director, SMB and Channel Strategies, IDC Canada