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| Countries covered: Canada This IDC Canada study examines the home-based business market, including demographics and ICT buying and other behavior. The analysis in this study is provided as high-level directional guidance for technology vendors with an interest in the home-based business market - it is not intended to be a statistically accurate depiction of home-based businesses in Canada. "It's important for vendors to have at least a base-level understanding of those individuals in Canada that run their businesses out of their homes. This study represents a first step in analyzing their unique characteristics and position within both the consumer market and the small business market." - Paul Edwards, director, SMB and Channel Strategies Research, IDC Canada |
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