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Caesars Entertainment: CRM Cloud Case Study

10 Pages IDC November 22, 2011 SKU: IDC5009789

This IDC Buyer Case Study describes the selection and deployment of salesforce.com CRM within the VIP Marketing Group of Caesars Entertainment. It focuses on the initial business requirements of the original implementation in addition to the subsequent expansion and use of salesforce.com within the Caesars organization.


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Caesars Entertainment: CRM Cloud Case Study

IDC
November 22, 2011

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