This IDC Buyer Case Study describes the selection and deployment of salesforce.com CRM within the VIP Marketing Group of Caesars Entertainment. It focuses on the initial business requirements of the original implementation in addition to the subsequent expansion and use of salesforce.com within the Caesars organization.
Caesars Entertainment: CRM Cloud Case Study
Or leave us a message and we'll call you back!
Receive bi-weekly email alerts for new market research.