CRM and the Application of the Wisdom of Crowds


February 28, 2010
13 Pages - SKU: IDC2611106
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This IDC study explores the topic of "wisdom of crowds" as applied within customer relationship management (CRM) and social networking. We explain the wisdom of crowds, segment the market, and discuss implications for CRM vendors and customers.

"The evolution to becoming a social business requires that organizations not merely dabble in social media and its tools to see where it leads," says Mary Wardley, VP CRM Applications Research, "but implement and leverage tools focused on a business outcome."




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