Buyer Conversations: The CMO and CIO Partnership — Thriving Instead of Just Surviving in the Digital Marketplace
This IDC Insight discusses why CMOs and CIOs need to establish a long-term partnership.
Marketers can no longer only focus on advertising, brand building, and sales as they did in the past. They have to better understand their customers' propensities and desires and offer them what they need when they need it. The days of product-oriented sales and marketing are gone. Competition has increased, but also customers have changed.
As companies seek to embrace 3rd Platform technologies such as Big Data and analytics (BDA) and social, marketers will need to develop new competencies and capabilities. CIOs and CMOs need to closely work together to ensure success.
This IDC Insight provides recommendations for companies looking at critical considerations that will help them achieve success in these initiatives. This study explores the insights gathered at the IDC CMO Summit in July 2014 in Singapore.
Please Note: Extended description available upon request.