Buyer Conversation: Can Teething Problems with Social Media Adoption Be Countered?

This IDC Buyer Case Study is based on a conversation IDC had with the CIO of a multinational insurance company with a wide presence across Europe and Asia. The conversation was focused on its operations in Asia. The interview illustrated the challenges and decision process that the CIO needs to face as he embarks on the journey of embracing social media and makes social media an integral part of corporate strategy.