This Buyer Case Study gives the details of IDC's interview with the CEO of GetIT Comms, a Singapore-based marketing consulting firm specializing in digital media and social media marketing strategies. The company has experience in the Southeast Asia, Australia, China and India markets, and has a wide range of clients, from small and medium-sized enterprises (SMEs) to MNCs. The conversation illustrated the company's B2B social media strategies and highlights key takeaways for other companies to consider when dealing with its B2B social media adoption.
Buyer Conversation: How to Deal With Business-to-Business Social Media
January 16, 2012
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