Table of Contents IDC Opinion In This Study MethodologyMedia Tablet DefinitionSituation Overview Market OverviewMedia Tablet UsagePoint of Purchase: Where Consumers Buy Media TabletsBYOD, or Rather, BYOMTCannibalization — Not YetService Provider Preference … None at AllFuture Outlook Essential Guidance LEARN MORE Related ResearchSynopsisTable: Leading Canadian Carriers' Connectivity Costs for Media Tablets Figure: Canada Media Tablet Shipment Share, 2011 and 2015: Commercial Versus Home Figure: Consumer Activities on Media Tablets Figure: App Usage: Free Versus Paid Figure: Apple's Retail Store in Toronto, 2011 Figure: Media Tablet Point of Purchase Figure: Enterprise Support for Employee/Consumer-Owned Devices Figure: Optimal Price Point for Media Tablets in Canada
Buyer Behaviour Part 2: How Canadian Consumers Buy Media Tablets
This IDC study provides insight into business end users' thoughts, perceptions, and intentions with respect to media tablets in Canada. This study highlights the results from surveys with business and IT executives in Canada, draws conclusions, and presents essential guidance for vendors and other businesses looking to better understand end users' needs to play in this market successfully. These survey results are coupled with interviews and conversations IDC has had with vendors and retailers as well as interviews from end users in a variety of different vertical markets to understand how they perceive the role of the media tablet in their work, how they use the media tablet today, and how they think they will use the media tablet moving forward.
"In the media tablet market, there is Apple, and then there is everyone else," says Krista Napier, senior analyst, Digital Media for IDC Canada. "These other competitors will be left to duke it out, driving down prices. To maintain profitable businesses, all competitors in this space will need to look beyond the hardware, and consider the ecosystem, content, and experiences behind the devices, which will ultimately drive success."