Market Research Logo

Business Strategy: Western European Retailers' Budget Dynamics, Vendor Selection Criteria, and Channel of Purchase — An IDC Retail Insights Survey

18 Pages IDC February 14, 2012 SKU: IDC3823806

This IDC Retail Insights report assesses IT operating budget dynamics, channel selection, and vendor selection criteria in 2012 in the Western European retail industry. This report leverages and presents the key findings of the IDC Retail Insights Survey, carried out in 2H11 in the top 5 Western European countries ( France, Germany, Italy, Spain, and U.K.), among 240 retail companies with more than 20 employees.

"According to our survey results and discussions with end users, Western European retailers are approaching 2012 with a positive attitude. Retail companies will try to increase the productivity of their IT budgets by using direct purchase channels as well as selecting IT vendors whose products and services are marketed at very competitive prices," said Ivano Ortis, head of IDC Retail Insights International.

Show Full Description

Show Table of Contents

Business Strategy: Western European Retailers' Budget Dynamics, Vendor Sele...

February 14, 2012

Search inside this report

Pricing & Delivery

Online Download

Didn't find what you are looking for?

Let us find it for you. One of our knowledgeable research assistants will work with you to find exactly the right research to answer your questions:

US: 800.298.5699 International: +1.240.747.3093 Or leave us a message and we'll call you back!

Receive bi-weekly email alerts for new market research.

CTA Image

Download our free eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download CTA

Share this report