This IDC Retail Insights study provides an overview of the online retail market in Central and Eastern Europe, its development and trends over the past few years, and country overviews and profiles of key market players in each country. The study also discusses consumer attitudes to purchasing over the Internet and other trends and attributes impacting the CEE online retail market, such as the penetration of the Internet and mobile devices, preferred payment and delivery methods, and the use of technology and services specific to online retailing.
"We can see two specific aspects on CEE ecommerce markets. The line between a pure-play and an omnichannel retailer is blurred. To attract clients and allow for tactical experience with products, online retailers have been opening showrooms in CEE countries, particularly in remote regions, which has directly influenced customer satisfaction. In addition, the region is unique in the sense that local online merchants dominate the markets. Their ability to cater to consumers' whims in the local language has effectively blocked the major international names from gaining a foothold." – Senior Research Analyst Hana Chmelova, IDC CEMA