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Business Strategy: 2011 Consumer Preferences Survey Results — Focus on Mobile Banking

22 Pages IDC January 09, 2012 SKU: IDC6789541

This IDC Financial Insights report discusses the results of a nationally representative Web survey of U.S. consumers focused on the usage of mobile banking technologies. The most recent survey, conducted in 2011, showed strength in usage across all mobile platforms. Financial institutions need to continue to develop and deploy mobile strategies with their consumer banking practices.

According to Marc DeCastro, research director, Consumer Banking at IDC Financial Insights, "The consumer market is ripe for additional mobile offerings that provide real customer convenience. Each financial institution will need to ensure that it provides a competitive solution that is properly matched to its client's needs and less to industry buzz."


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Business Strategy: 2011 Consumer Preferences Survey Results — Focus on Mobi...

IDC
January 09, 2012

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