Business Strategy: 2009 Consumer Mobile Banking Preferences Survey Results - Waiting for Takeoff

This IDC Financial Insights' report continues to see that all channels offered to consumers have seen increase in usage over the past 12 months. Branch, ATM, debit card, card center, online, and mobile have all seen growth of various rates.

"Consumers are transaction happy at the moment and refuse to pay for all the conveniences associated with accessing their information and conducting transactions," says Marc DeCastro, research manager of Consumer Banking for IDC Financial Insights. "Mobile banking is no different. While usage has been low, this will not be the case much longer and financial institutions need to get strategic around their mobile offerings — expanding what they offer, marketing them as easier to use, and providing more opportunities around payments and fund movement." Financial institutions that can capitalize on this will be better positioned to both obtain and retain customers.