This IDC study examines the explosive growth and use of online communities across employees, customers, and partners and the business value created by interconnecting these communities to a broader business network. The business network forms the critical ecosystem that enables an information-driven sense and respond business model and eliminates data and people silos across all operations. By connecting the disparate parts of the business, the network forms a platform for enabling increased innovation, driving business performance, and making the business more competitive.
"Businesses are struggling to grow and stay competitive in a rapidly changing world that is being disrupted by new technology and by changing attitudes and expectations across customers, partners, and employees," says Michael Fauscette, group vice president, Software Business Solutions. "The business network, or the integration of customer, partner, and employee communities, offers the business a new platform for collaboration, decision support, and innovation."
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