Table of Contents
Energy Insights Opinion
Executive Overview
Differentiating among premium power offers
Table: Premium Power Guarantee Scenarios
How much are customers willing to pay for improved reliability?
Table: Willingness to Pay for Reliability Services
Tunneling down: market size for premium power in the small C/I sectors
Table: Base Case Commodity Pricing for Small C/I Market Share Simulation
Results of the base case market share simulation
Market share from premium power offers in the first 2 years of competition
Figure: Base Case Market Share: Small C/I in First 2 years, No Premium Power Offers
Figure: Short-term Share in the Small C/I Sectors 1 To 2 Years into Competition: Affiliate Provider Offers a Premium Power Guarantee
Market share from premium power offers 3 to 5 years into competition
Figure: Base Case Share: Small C/I, 3 to 5 Years into Competition, No Premium Power Offers
Figure: Share in the Small C/I Sectors 3 To 5 Years into Competition: Affiliate Provider Continues to Offer a Premium Power Guarantee
The impact of different premium power offers
Figure: Sensitivity of Affiliate's Small C/I Share to Premium Power Offers, 1 to 2 Years into Competition
The impact of price
Figure: Sensitivity of Affiliate's Small C/I Share to Price, 1 to 2 Years into Competition
Making the numbers work: the economics of premium power offers
Table: Cost for a 100kW Power Protection System
Table: The Impact of Price on Revenue & Margin for Premium Power Offers
Figure: Net and Total Margin for Premium Power Offers
The bottom line: show me the money!
Notes
Synopsis
