Broadband Unwired: the Impact of Mobile Broadband on Fixed Broadband in Western EuropeIDCOctober 25, 2009 21 Pages - SKU: IDC2496196 |
| Countries covered: Europe This IDC study analyzes the development of mobile broadband in Western Europe in general, and its impact on the fixed broadband market. In particular, in this report, mobile broadband is defined as broadband Internet access using portable computers via the cellular network, which excludes access provided via 3G handsets. The study looks at recent developments in the mobile broadband market, compares it to fixed broadband, assesses the implications for the fixed-access market in both a qualitative and quantitative fashion, and provides guidance for fixed broadband operators. "Fixed broadband operators need to understand and accept that mobile broadband in some cases can be the best alternative for end users with a certain profile," said Jan Hein Bakkers, research manager in IDC's European Telecoms and Networking team. "At the same time, they should realize that for the majority of users, fixed broadband has unique features that make it indispensable. Operators should build the value proposition for fixed broadband on these features." |
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