Brazil Mobile Marketing and the United States ComparisonIDCOctober 8, 2008 12 Pages - SKU: IDC1936542 |
| Countries covered: Brazil One of the basic principles of digital media is to closely follow the consumer - their needs, their potential demands and most of all what they will accept among the things you offer. It's from this feedback that new products are developed, and new campaigns created to roll them out. In view of the saturation of traditional digital media, the field is opening for a new channel - mobile marketing. The power to bring together mobility and publicity is the great attraction for the advertisement segment. In this study IDC evaluates Brazilian Mobile Marketing segment, showing market size, market status and segment trends as well as comparing Brazil with the United States. |
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