Big Data and Big Data Analytics: Significance for the Hardcopy Industry
This IDC Insight discusses the opportunity for hardcopy manufacturers to provide new, value-added services based on Big Data and analytics capabilities — including technology and services. BDA capabilities can provide an area for growth and differentiation as vendors seek to develop solutions and services portfolios. This document provides a BDA primer, examines document-related adjacencies that offer the greatest opportunity for hardcopy manufacturers, and provides specific guidance. It provides the reader with a starting point and discrete next steps for approaching this rapidly growing market.