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This Health Industry Insights report highlights how one specialty practice implemented a patient communication strategy using Health 2.0 and multimedia effectively. This report provides insights on how other physician practices can leverage these technologies effectively. "Irving, Texas-based MacArthur OB/Gyn has improved its ability to engage patients, especially its younger patients who are most in need of health education, by providing education materials on the practice's Web site, social networking sites such as Facebook and MySpace, and video displays within the office." — Judy Hanover, research manager, Health Industry Insights' Healthcare Provider IT Strategies practice, and Lynne Dunbrack, program director, Health Industry Insights. "Harried primary care physicians often only have a few minutes to see their patients. But these few minutes could change their lives." |
