Best Practices in Channel Marketing

This IDC study provides marketers with the strategic guidance and insight needed to achieve best-in-class channel marketing..

"Social, mobile and, especially, cloud-based solutions are fundamentally reshaping the IT channel," according to Gerry Murray, research manager with IDC's CMO Advisory Service. "Vendors need to establish new relationships and programs to nurture their partner community through this transformation or risk losing significant channel capacity. The extent to which vendors can provide data-driven services to help partners identify, operate, and promote new business models will determine the fate of their go-to-market ecosystems."